WhyTalks x OFFF Isabel Martinez

Isabel Martínez is the name behind Isabelita Virtual, an award winning advertising Creative Director from Barcelona living between NYC & Barcelona. After 10 years working as a copywriter for mass-market brands such as BMW, Ikea, Always, Vodafone, Volkswagen or Coca-Cola, she started an Instagram account – @IsabelitaVirtual in 2011. A conceptual vision of fashion and her digital approach are her hallmarks.

Since then, she has collaborated as a Creative Director, influencer and photographer.