Festivalet founder, Alicia created Duduá, a craft shop and independent art gallery. Her goal was to introduce different craft techniques to her generation. She organizes workshops, promotes artists, and started to create her own brand and experimenting with new materials, of different shapes and sizes. In 2010 she created the "Crochet Guerrilla”, a group of people that do crafts in the street.
Festivalet is an independent fair showcasing a curated selection of unique hand-made products that takes place every December in Barcelona. In 2009 Elisa Riera and Alicia decided to create this fair to show and support independent designers from Barcelona.